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Cate DeSousa

I am a student-athlete at the University of Virginia seeking opportunities in strategic marketing, communications, partnerships, and brand strategy. With internship experience in content creation, business development, digital and email marketing, and marketing analysis, I bring creativity and results-driven passion to every project.

City Skyline

I'm a third-year Media Studies major at the University of Virginia with minors in Business Leadership and Public Writing & Rhetoric. Alongside my academics, I compete as a Division 1 track and cross country athlete. Balancing both has taught me how to stay disciplined, think creatively, and approach challenges with both strategy and energy. I would love to use these skills to help brands connect with audiences and create meaningful, lasting impact.

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EXPERIENCE & SKILLS

Skills

  • Marketing Analytics

  • Search Engine Optimization

  • Website Development

  • Social Media Campaigns

  • Marketing Event Planning

  • Video and Written Content Creation

  • Print Journalism and Broadcast Journalism

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Strategic Planning

Tailored Strategies 

I developed data-driven marketing strategies that align with the brand's goals while an intern at Stifel/1919 Investment Counsel. From competitor research to content planning, I ensured online presence was optimized for engagement, growth, and conversion.

Content Development

Market Research

I identified, researched, and developed sports documentary pitches that combined storytelling with strategic audience engagement as an intern at United Talent Agency. 

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Leadership

Building and Uplifting Teams

I foster meaningful connections with my fellow teammates on the UVA XC and Track & Field teams and with colleagues in my work experiences. My approach helps strengthen team unity as we work toward common goals.

Analytics

Measurable Results

During my internship at Stifel/1919 Investment Counsel, I created and managed data-driven marketing campaigns, leveraging LinkedIn analytics and GA4 dashboards to enhance campaign performance and increase engagement among potential clients.

Portfolio 

My portfolio showcases my work in brand consulting and marketing, along with broadcast and print journalism pieces I am especially proud of. Check out how I blend creativity, strategy, and a passion for storytelling to bring ideas to life and create meaningful impact.

Stay Connected

Feel free to reach out to me with any opportunities, questions, or comments. 

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